It’s also about not watering down the true vision of what you really want your business to be. So often we as entrepreneurs start off with a really big dream, a truly spectacular vision for our business’. Then, as we settle into the groove of operating the business, that dream, that vision becomes diluted. We water down the raw vision and passion we have for our businesses, especially when we tell others what we want our businesses to accomplish. We secretly justify to ourselves that it makes sense that our dreams have faded because of the realities of the “real world”, but this isn’t really true.
In step 1 of the formula that this book reveals, you’ll eliminate the watering down effect of the “real world” and re-activate those lost passions for your business.
Not only that, but you’ll also use the formula in this book to get yourself highly focused on your true business vision. As you already know, we as entrepreneurs are highly susceptible to chasing the newest, bright shiny object and often lose sight of the vision we have for our company
Put simply, we lose focus easily!
When we do that, we usually wind up wasting a lot of time, money and effort going in the wrong direction with little or nothing to show for it.
But by using something called “Idea Expansion”, part of step 2 of the formula which you will discover in this book, you will develop your own, very powerful Massive Vision. This Massive Vision will ensure that you always use your time, energy and effort going in the right direction at all times. This will keep you on track, focused and in constant pursuit of your true business vision.
Not only that, but you’ll also be able to use parts of the Massive Business Growth Formula, which you’ll find in this book, to avoid the overwhelm that so many entrepreneurs feel. Maybe you feel this too. Often, we entrepreneurs are already overworked with everything we need to do day in and day out, just to keep the doors open and the lights on. When we add to that the additional work we think it will take to grow the business on a massive level, then that overwhelm goes into high gear and borders on panic!
But fear not overwhelmed entrepreneur, there is an antidote.
By getting the right help, which is revealed in step 3 of the massive growth formula, called an eXtraordinary Resource, the overwhelm is cured. You see normally what makes you feel overwhelmed, is that in order to get you from where you are to where you want to be, requires lots of small steps that you personally have to take.
For example, let’s just say that you wanted to increase sales by $100,000 per month. In order for you to reach that goal from where you are right now would take hiring 10 new sales people. To hire 10 new sales people you would need to go through lots and lots of steps yourself, such as put an ad on the website, screen each candidates resume, interview each candidate multiple times, hire them, train them, train a supervisor to monitor their progress, and on and on. Lots of small steps you need to take yourself, or maybe you and a couple of employees. But, if you had what’s called an eXtraordinary Resource you could eliminate all of those steps and make 1 simple phone call and your eXtraordinary Resource would handle the entire process for you. 1 step, make a call and you’re done. No overwork, therefore no overwhelm. That’s what step 3 could do for you.
So like we said, there's more to this little book than "just" exponentially growing your business.